NIM Market Decisions Day 2025 – AI.MEETS.CONSUMER.
Is artificial intelligence changing consumption and consumers?
Artificial intelligence has become part of our everyday lives – often without us noticing.
But how and where exactly do we meet AI as consumers?
And how does AI influence our consumer experience and our decisions – for better or for worse?
TOPICS of the NIM Market Decisions Day 2025:
- What roles can AI agents play in consumers' everyday lives?
- What happens when consumers increasingly rely on AI-driven systems?
- How do companies use AI to improve consumer experiences in a targeted way?
- Where do new opportunities arise – and where do risks such as a loss of trust or alienation lurk?
- How transparent do AI systems have to be for consumers to be able to understand how decisions and recommendations are made?
Top experts at the NIM Market Decisions Day - including
- Dr. Eckart von Hirschhausen, physician, medical doctor, bestselling author
- Dr. Frederike Fritzsche, Chief Tech Transformation Officer, OTTO
- Prof. Dr. Peter Gentsch, AI scientist and founder, Retail AI
- Anna Kopp, CIO, Microsoft Germany
- Prof. Dr. Martin Korte, neurobiologist and brain researcher
- Christian Neuerburg, Director Data Science & AI, adidas
- Thomas Schulz, Reporter on the editorial board of SPIEGEL
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Timo Springer, AI expert and founder, DECAID Studio
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Moderation: Prof. Nadia Kailouli-Lipa, ARD television presenter, AI podcaster and university lecturer
What participants say:
Of all the marketing events I know, the NIM Market Decisions Day stands out in many ways. Excellent organization, an engaged and knowledgeable audience, a truly great setting and, last but not least, speakers who really have something to say - definitely a highlight in the event calendar for me.
Senior Early Innovation Manager
Beiersdorf AG
Where does the event happen? OFENWERK, Klingenhofstrasse 72, 90411 Nuernberg
When does the event happen?
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Admission:
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