In a world where innovation drives progress, understanding why some ideas succeed while others fade is more crucial than ever.

The upcoming NIM Distinguished Speakers lecture “The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale” delves into the science and strategy behind scaling ideas that truly make an impact.

The speaker, renowned economist John A. List, Professor at the University of Chicago, draws on decades of groundbreaking research and experience with leading companies such as Uber, Lyft and Tinder.

His insights reveal the hidden ingredients that allow ideas to grow beyond pilot projects and transform entire industries and societies.

Hosted in the Historic Town Hall in Nuremberg, this event offers a rare opportunity to hear one of the world’s foremost experts on behavioral economics and innovation.
Discover how great ideas can reach their full potential and register now.

The speaker:

John A. List is the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago. His research includes over 200 peer-reviewed journal articles and several published textbooks. Previous to The Voltage Effect, he co-authored the international best seller, The Why Axis, in 2013.

Program:

11:30 am – 12:00 pm: Registration
12:00 pm – 01:00 pm: Lunch
01:00 pm – 01:15 pm: Words of Welcome, NIM and FAU
01:15 pm – 02:30 pm: John A. List: "The Voltage Effect - How to Make Good Ideas Great and Great Ideas Scale"
02:30 pm – 03:00 pm: Q&A Session
03:00 pm – 04:00 pm: Networking and Farewell

Note:
Audio and video recordings will be made at this event. These recordings will be used by NIM for public relations purposes.