Join us for an interactive session exploring the hologram postcards: innovative digital souvenirs that bring cultural heritage and tourism experiences to life in an unique way.

As part of the event, we will showcase 3D models from Europeana’s Twin it! Part II campaign, we'll explore how museums, educators, tourism organisations and heritage professionals can use existing 3D content to engage audiences in new ways.

In this session, you will learn:
- What holographic postcards are and how they work
- How 3D models can be turned into unique and memorable souvenirs
- The opportunities and challenges of using hologram postcards in cultural, educational and tourism contexts
- The steps involved in creating a hologram postcard, from selecting 3D model to producing finished experience

We will also gather feedback from participants on the guidance and support they would find most valuable in a future hands-on workshop. Later this year, the Europeana Academy and the 3D-4CH project will host a training session where participants create their own hologram postcards using a 3D model of their choice.

Whether you are looking for new ways to engage audiences, promote cultural heritage, or experiment with immersive technologies, join us to discover the potential of hologram postcards!

Image attribution: Twin it! Part II High-level political closing on 12 May 2026 in Brussels, Europeana Foundation - CC BY 4.0