INSIGHTS DURING LUNCH BREAK:

On the topic of our current issue of the NIM Marketing Intelligence Review, a NIM Insights Lunch with the topic ‘Influencer Marketing: Trends, Insights & Pitfalls in the Creator Economy‘ will take place online on Wednesday, May 21st 2025 at 01:30 pm.

Speaker
Jenna Drenten, Associate Professor of Marketing at the Quinlan School of Business at Loyola University in Chicago

Topic
What once started as a creative, low-cost advertising opportunity has turned into a multi-billion dollar industry. Influencers create trust, proximity and a targeted approach to target groups - a potential that brands around the world have long recognised.
But this dynamic also creates challenges:

• How do influencers maintain their authenticity in highly commercialised social media?
• How do they master the balancing act between personal brand, follower expectations and commercial success?
• How do companies create successful partnerships with influencers?

The guest editor of our new issue of NIM Marketing Intelligence Review, Jenna Drenten, takes us behind the scenes of the Creator Economy in this Insights Lunch.
She highlights not only the opportunities for businesses, but also the downsides of this fast-paced industry and shares tips and tricks for success and managing critical situations.

Whether you're a marketer looking to optimise your influencer marketing strategy or simply a social media user wanting to learn more about the mechanics behind your feed, we invite you to gain fresh impulses at this NIM Insights Lunch.

Lecture in English language. Participation is free of charge*.

Please note:

- Interested parties who are not yet members of NIM can attend a NIM Insights Lunch twice free of charge and then decide whether they would like to become a member. If you have any questions about membership, please email us at hello@nim.org

-Further information on the processing of your personal data when conducting the webinar via GoTo Webinar can be found in our privacy policy: https://to.nim.org/ui8ce