INSIGHTS DURING LUNCH BREAK:

On the topic of our current issue of the NIM Marketing Intelligence Review, a NIM Insights Lunch with the topic ‘Beyond the 4 Ps: Marketing`s Strategic Comeback‘ will take place online on Wednesday, November 19th, 2025 at 1:00 pm.

Speaker
Frank Germann, Professor of Marketing and Chair of the Marketing Department at the University of Notre Dame, Indiana,
guest editor of the current NIM Marketing Intelligence Review (NIM MIR)

Topic
Is marketing at a turning point? Headlines speak of declining influence, shorter CMO tenure, and growing fragmentation. But a closer look reveals a different picture: Marketing is reinventing itself, becoming more strategic, relevant and effective than ever before.

We discuss, how marketers today are thinking beyond traditional metrics, redefining their contribution to growth, innovation and value creation—and the central role that technology, data and artificial intelligence play in today´s marketing.

Professor Frank Germann highlights current marketing opportunities and challenges in this NIM Insights Lunch:
➡️ How can marketing secure its place at the heart of the company?
➡️ How can marketing demonstrate its impact beyond clicks and impressions?
➡️ How can marketing gain momentum in an AI-driven world?

This online session presents the latest research insights, practical success strategies and inspiring food for thought that you can use directly in your organization.
Register and get exciting ideas on how marketing can act in a challenging business environment.

Lecture in English language. Participation is free of charge*.

Please note:

- Interested parties who are not yet members of NIM can attend a NIM Insights Lunch twice free of charge and then decide whether they would like to become a member. If you have any questions about membership, please email us at hello@nim.org

-Further information on the processing of your personal data when conducting the webinar via GoTo Webinar can be found in our privacy policy: https://to.nim.org/ui8ce